The individual conscience is not an internalised norm. Parents teach children how to behave by using shame. They don't usually say, "Don't lie because it's wrong." It is considered wrong, but they are more likely to emphasise that it's "shameful." This reflects the same understanding of sin that Adam displays in the story of the Fall. He hid from God because he was ashamed and he was subsequently put out of his "home." In Arab society the consequences of sin are shaming your father and family, and being put out of the house. The only way you get back into the house is when an intermediary comes and takes you home to reconcile you with your father. The Gospel story directly speaks to these societies and the good news is that Christ took our blame and shame and is the intermediary taking us back to the Father's house. (pg. 134)
I just found that kind of neat. I recently bought a book about seeing Jesus through Middle Eastern eyes. I look forward to "seeing" him like nonwesterners would when I read it.